--- title: Schema vs Meta Tags: What’s the Difference in AI Search slug: schema vs meta --- ### Guide ### Understanding the Difference Schema vs meta compares two layers of data. Meta tags describe your content to browsers; schema describes it to AIs. ### When to Use Each - Meta: For click previews in search. - Schema: For structured understanding by assistants. - Use both together for full coverage. ### Tip Integrating schema vs meta gives your content visibility in both human and AI search.